Chapter 2

brad — Wed, 13 Jan 2010 09:31:30 +0000

Coming to Johannesburg, South Africa soon.

If you will like to be kept up to date please sign up on the right.

Chapter 1

admin — Fri, 23 Oct 2009 08:07:16 +0000

The digital world presents a fundamental challenge

to conventional communications thinking.

The power has shifted to the consumer,

who is now in full control of the

messages that are received and believed.

In many cases, a brand’s digital strategy is often

informed from a web technology perspective,

overlaid by conventional media ‘interruption’ thinking.

It’s time to let consumers drive the digital dialogue.

After all, it’s their world.

The digital world presents a fundamental challenge to conventional communications thinking.

The power has shifted to the consumer, who is now in full control of the messages that are received and believed.

In many cases, a brand’s digital strategy is often informed from a web technology perspective, overlaid by conventional media ‘interruption’ thinking.

It’s time to let consumers drive the digital dialogue. After all, it’s their world.

Introducing Digilogue™

27 November 2009, 09h00-12h00 at the UCT Graduate School of Business, Breakwater Campus.

The definitive insight event exploring the digital lives of today’s consumer.

At this half-day event, you will gain insight into:

the various ‘tribes’ of digital users; their ‘analogue’ needs and emotions that today’s digital tools fulfil.

what happens when techno-junkies are deprived of their digital fix.

the rules of engagement for marketers; what consumers will allow brands to do, and what they won’t; who’s getting it right, who’s getting in wrong.

the social and educational implications of the digital age.

the need to shift from communication to collaboration.

Price: R950 per person

Includes course materials and a couple of surprises…. 

Bookings To reserve your place, please email: sandy@huddlemind.com or sign -up on the right of this webpage