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Digilogue presentation


The digital world presents a fundamental challenge to conventional communications thinking.
The power has shifted to the consumer, who is now in full control of the messages that are received and believed.
In many cases, a brand’s digital strategy is often informed from a web technology perspective, overlaid by conventional media ‘interruption’ thinking.
It’s time to let consumers drive the digital dialogue.
After all, it’s their world.
Introducing Digilogue™
The definitive consumer insight tool that helps brands connect with the digital lives of today’s consumer.
Digilogue™ is based on a wide-ranging, qualitative investigation into the digital lives of 3 age segments: 14-17 yrs, 18-24 yrs & 25-35 yrs.
It comprises 2 modules:
1) Insight Presentation & Report
2) Strategic workshop
The model brings to life:
A segmentation of digital ‘tribes’, according to digital behaviours, attitudes and needs (web & mobile) , the 5W’s of digital; who, what, where, when, why.
Insights into the underlying human ‘analogue’ needs and emotions that the various digital platforms fulfill.
The rules of engagement for marketers; what consumers will allow brands to do in their digital world, what they won’t.
Best practice digital marketing activity from a consumer perspective.
Strategic implications and recommendations.
Digilogue™ Workshop
An interactive full-day strategic process which:
Overlays your brand strategy and segmentation onto the Digilogue™ model.
Identifies and explores the most brand-relevant digital channels, tools and communities.
Outputs a brand-specific consumer-based plan for digital dialogue.
Becomes the brand roadmap for on-going digital strategy.
The workshop is facilitated by Instant Grass with attendance and input from leading eMarketing and Social Media experts.
email brad[at]instantgrass.com for more info or sign-up to receive more info

The digital world presents a fundamental challenge to conventional communications thinking.


The power has shifted to the consumer, who is now in full control of the messages that are received and believed.

In many cases, a brand’s digital strategy is often informed from a web technology perspective, overlaid by conventional media ‘interruption’ thinking.

It’s time to let consumers drive the digital dialogue.


After all, it’s their world.

Introducing Digilogue™

The definitive consumer insight tool that helps brands connect with the digital lives of today’s consumer.

Digilogue™ is based on a wide-ranging, qualitative investigation into the digital lives of 3 age segments: 14-17 yrs, 18-24 yrs & 25-35 yrs.

It comprises 2 modules:

1) Insight Presentation & Report

2) Strategic workshop

The model brings to life:

A segmentation of digital ‘tribes’, according to digital behaviours, attitudes and needs (web & mobile) , the 5W’s of digital; who, what, where, when, why.

Insights into the underlying human ‘analogue’ needs and emotions that the various digital platforms fulfill.

The rules of engagement for marketers; what consumers will allow brands to do in their digital world, what they won’t.

Best practice digital marketing activity from a consumer perspective.

Strategic implications and recommendations.


Digilogue™ Workshop


An interactive half-day strategic process which:

Overlays your brand strategy and segmentation onto the Digilogue™ model.

Identifies and explores the most brand-relevant digital channels, tools and communities.

Outputs a brand-specific consumer-based plan for digital dialogue.

Becomes the brand roadmap for on-going digital strategy.

The workshop is facilitated by Instant Grass with attendance and input from leading eMarketing and Social Media experts.

email brad[at]instantgrass.com for more info or sign-up to receive more info



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