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Chapter 1

The digital world presents a fundamental challenge
to conventional communications thinking.
The power has shifted to the consumer,
who is now in full control of the
messages that are received and believed.
In many cases, a brand’s digital strategy is often
informed from a web technology perspective,
overlaid by conventional media ‘interruption’ thinking.
It’s time to let consumers drive the digital dialogue.
After all, it’s their world.

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The digital world presents a fundamental challenge to conventional communications thinking.

The power has shifted to the consumer, who is now in full control of the messages that are received and believed.

In many cases, a brand’s digital strategy is often informed from a web technology perspective, overlaid by conventional media ‘interruption’ thinking.

It’s time to let consumers drive the digital dialogue. After all, it’s their world.

Introducing
Digilogue™

27 November 2009, 09h00-12h00 at the UCT Graduate School of Business, Breakwater Campus.

The definitive insight event exploring the digital lives of today’s consumer.

At this half-day event, you will gain insight into:

the various ‘tribes’ of digital users; their ‘analogue’ needs and emotions that today’s digital tools fulfil.

what happens when techno-junkies are deprived of their digital fix.

the rules of engagement for marketers; what consumers will allow brands to do, and what they won’t; who’s getting it right, who’s getting in wrong.

the social and educational implications of the digital age.

the need to shift from communication to collaboration.

Price: R950 per person

Includes course materials and a couple of surprises….


Bookings To reserve your place, please email: sandy@huddlemind.com or sign -up on the right of this webpage


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